The Hunger Games and a Totalitarian Government Essay Example

The Hunger Games and a Totalitarian Government Paper One of the Novels we have read this semester is the first book in Suzanne Collins’ trilogy, The Hunger Games. In the book the main character Katniss Everdeen, a girl from District 12, lives in a world in which every year a male and a female tribute from each of the 12 Districts are selected to fight to the death in what is called the Hunger Games, created by the Capitol of Panem. Katniss ends up volunteering for her younger sister prim after she had been selected for the games. Katniss must fight for survival in the arena to make it home to her family after she had promised her sister that she would do her best to make it out alive. The world in which the people of this book live in is ruled by a totalitarian government that uses isolation, the inability to have free speech, and even the Hunger Games itself as a means of enforcing and retaining their power over society. The use of isolation is one way that the government makes it so the people are not able to escape from their rule. A fence borders the outside of each of the districts which no one is ever allowed to leave except under certain circumstances .An example of isolation is when Katniss says â€Å"After the war, the Capitol destroyed all the nests surrounding the city, but the ones near the districts were left untouched. Another reminder of our weakness, I suppose, just like the Hunger Games. Another reason to keep inside the fence of District 12† (Collins 3). This shows that by placing the mutant tracker jackers around the Districts the people were forced to stay in their regions, thus proving to be a form of government control. We will write a custom essay sample on The Hunger Games and a Totalitarian Government specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Hunger Games and a Totalitarian Government specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Hunger Games and a Totalitarian Government specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The ability to speak freely can be a very powerful thing, but in Panem’s society it is very dangerous. Free speech is not allowed in Panem and one who speaks freely will most likely receive a severe punishment or death. Katniss foreshadows this when saying â€Å"When I was younger, I scared my mother to death, the things I would blurt out about Di

Below is Not an Attributive Adjective

Below is Not an Attributive Adjective Below is Not an Attributive Adjective Below is Not an Attributive Adjective By Maeve Maddox The word below is used as a preposition and as an adverb, but never as an attributive adjective. At least, that is what I believed until I received this email from a reader: Have you written about the current use (or, rather, misuse) of below? People are saying, â€Å"Please read the below information and send your reservation,† etc. Sure enough, a quick Web cruise provides numerous (international) examples of the phrases â€Å"below information† and â€Å"below form† from sites run by universities, health services, local governments, and newspapers: To facilitate the application process, please read the below information  completely. After reading the below information, please apply.- Virginia Tech graduate school. Please read the below information carefully before using the old Vocals Syllabus in your exam.- Rock School (UK). For data classifications and handling please read the below information provided by Purdue University.- Purdue University. If you already participate in CAQH: Please complete the below form and submit it (or any questions) using the contact information below.- Molina Healthcare. Please read the below information to help with the application process.- City of Buffalo, New York. Please read the below information to see which option suits you.- The Sydney Morning Herald (Australia). In each of these examples, the word below should follow the nouns and not stand in front of them. The OED defines this use of below as follows: below adverb: Lower on a written sheet or page; hence, later in a book or writing; at the foot of the page. When an object is present, below is a preposition: Read the information below the dotted line. (The object is â€Å"the dotted line.†) When no object is present, below is an adverb: He was asked to sign his name on the line, but he wrote it below. In a construction like â€Å"Read the information below,† the word modified by the adverb is not stated. O’Conner and Kellerman  at Grammarphobia offer this suggestion: It might sometimes help to imagine an unstated word like â€Å"located† or â€Å"positioned† in there somewhere: â€Å"the offices on the floor [located] below.† Merriam-Webster muddies the waters in the entry for below as an adverb by placing the word adjective in parenthesis beside the word adverb: be ·low adverb (or adjective). Paul Brians (Common Errors in English Usage) regards the below + noun usage as an oddity: When calling your readers’ attention to an illustration or table further on in a text, the proper word order is not â€Å"the below table† but â€Å"the table below.† Although it is common to see above placed before a noun in this way, doing it with below sounds very strange to most speakers of standard English. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Spelling Test 1"Replacement for" and "replacement of"Writing a Thank You Note

Access the internal control of Shangri-la company

Access the internal control of Shangri-la company Access the internal control of Shangri-la company Internal control is defined as Systematic measures that been used by accountant and auditor to make sure the goals is achieved, conduct the business in efficient matter, safeguard of asset, to ensure that rules and regulation is being followed, completeness and accuracy of financial record and produce reliable and timely financial and management information. There are a few matters that Shangri-la concerning about of internal control such as: a. Completeness and accurancy of financial record. Shangri-la company use a system to ensure of appropriateness of business operation of the Group consisting of the Company and its subsidiaries. Chief Executive Officer of the company which is Mr Lim Beng Chee should discovered the fact and any decision that may cause a substantial damage, or act in violation of the laws, regulations or the Articles of incorporation and other acts outside the scope of the purpose to ensure that proper operation of subsidiaries is well-managed. In addition it also help to ensure the proper operation of subsidiary companies so that the reliability of financial reports by performing the maintenance, construction of internal control system in accordance with the financial statements, together with ongoing assessment, carried out necessary corrections if there are deficiencies, management shall appropriate the Company and to ensure. b. Ensure that rules and regulation is being followed. Shangri-la company always ensure that their operating business followed the rules. Information Management will make sure that they are following regulation and security guideline about Rules on the handling of personal data, Personal information protection regulation, and Information security policy by proper managing of important document. c. Ensure that the goals of company is achieved.Promote agile decision-making by the executive officers of small and further strengthen executive power. Set up the goals and objective of company so that the employee will understand and help employee achieved the company objectivity. d. The management and operating manager should segregate duties amongst executive officers and employee.The manager should divide the duties and work among their staff to make sure that objective of company is achieved. Shangri-la set up the goals for every department and their staff know their roles and responsibility for the company. e. Safeguard of asset. Shangri-la company established Risk Management Regulation clarify the department responsible for each risk category, endeavor to establish a risk management system. Established a management meeting risk, together with the corresponding consultation on matters relating to risk management, internal control report to the Commission on a regular basis for other conditions.

Professional Development IP 5 Research Paper Example | Topics and Well Written Essays - 1000 words

Professional Development IP 5 - Research Paper Example From the three strengths, you would also choose one of the strengths that you elaborate more about from your previous workplace, and it should be related to the current position that you are seeking. While answering such a question you should demonstrate a high level; of confidence so as to convince the panel that you are the most-suitable candidate and that you deserve that job (Stein, 2003). Another question that you should be prepared to answer is why you would wish to leave your current workplace? The response to this question should be very brief. The respondent should not create a poor picture of the previous employment and show that the move was a personal decision. Honesty plays an important role since your new employer can contact your previous place of work. In some cases, the respondent can also be asked of the salary he/she expects.it is important that the respondent has information about the market value of the target position. The respondent can quote the salary received in the previous place of work and give a figure within the same range if selected. If not stated in the advertisement, you can quote a salary that is up to 20% higher. In some cases, the question of competencies may arise. Due to the constantly changing market the key factors that should be evident in the answer should include flexibility that will allow shifting from one the specified duties to another or from one team to another. Adaptability is key here where you should be able fit to a new environment and work in many departments within the company. The interviewee should also demonstrate high problem-solving skills so as to be able to solve emerging challenges in the course of duty. The ability and willingness to learn should also be brought out as employees will be required to attend workshops and seminars frequently. Some interviewers may ask about your previous accomplishments. In such a question, you would give the most-challenging circumstances that you encountered in

To what extent has the development of the European Security and Essay

To what extent has the development of the European Security and Defence Policy (ESDP) made the European Union (EU) a strategic actor - Essay Example s, a creation of new governmental institutions, a great exchange of ideas, policies and approaches to national and international security and defense. Webber et al. assert that â€Å"the Europeanisation of security has been the great political revolution of the late twentieth and early twenty-first centuries† (19). One of the outcomes of the process, which is considered to be of a great importance, is the innovative European Security and Defense Policy (ESDP). This paper is aimed to discuss the role of the ESDP development process in a building of European security competence and in a strengthening the role of the European Union (EU) in the context of the world security and defense policy. During the period of the Cold War, prior to 1999, the EU played a quite passive role in the own security area. According to the terms of a settlement, made in the early 1950s between the US and the Western European Union (WEU), the EU was a civilian institution, while the responsibility to assure security in Europe was laid upon NATO and WEU (Deighton, 720). In 1990s immense changes shook the Europe, forcing the EU to adapt to these historical changes. The fall of the Berlin Wall and re-uniting of Germany, the break-up of the Soviet Union and the end of the Iron Curtain, the collapse in Yugoslavia and the Balkan War – there are one of the major events of 1990s that changed the old European coordinate system. Since 1991 the role of NATO in the European security has been questioned, and in 1994 the European security and defence identity concept (ESDI) was developed as â€Å"a framework for combined joint task forces, coalitions of the willing for military security provision† (Deighton, 724). In 1997 the EU member states signed the Amsterdam Treaty, which provided the basis of development of a Common Foreign and Security Policy (CFSP), of which European Security and Defense Policy (ESDP) is a significant integral part. The political push for this progress was made by France and

Analyse and comment on the success Essay Example for Free

Analyse and comment on the success Essay Analyse and comment on the success of the title sequence of Baz Luhrmanns 1997 film adaptation of Romeo Juliet  The 1997 adaptation of Shakespeares Romeo and Juliet by Baz Luhrmann was attempting to reach out to a younger audience by modernising the old play with new ideas, even though the old text was kept. Set in modern times with modern things that a young audience could relate to, Luhrmann successfully hauled Shakespeares text from 16th century Verona, Italy to late 20th century Miami, USA. The purpose of this essay is to review, analyse and comment on the use of Luhrmanns background to help him in making the movie, the success of the film but most importantly the cinematic success of the title scene. The location was specifically chosen to represent modern times. America was the most modern country available. Although Luhrmann wanted to shoot the film in Miami, it was seen by the mayor of Miami as unrealistic to put the city on hold while they shot the movie; Mexicos capital city, Mexico City was used instead. It had everything the crew needed, it had a typical city milieu; it was perfect. As the movie was going to be originally set in Miami, the characters had to at least look like they were from Miami. The Montague household wore very casual Hawaiian t-shirts, which were not buttoned up but hung loosely on the wearer. The Capulets wore very serious, cool clothes, mostly dark colours like black and grey. The choices of clothes used were to symbolise gangsters and mob mentality. from ancient grudge break to new mutiny were being portrayed by Luhrmann, as two rival gangs. Casting was very much a big thing in Luhrmanns version. He had to pick actors that young people could relate to. It was hard finding such actors, as the young and popular ones had problems reading Shakespeares diverse and complicated old English text. Luhrmann knew that Leonardo Di Caprio would be perfect for Romeo, as he was a heartthrob worldwide, and would bring in the young girls, who adored him. Throughout the movie we are shown images of power. These images are more abundant in the opening title scene. Images of guns, violence and police are shown to create an atmosphere of chaos and anarchy. The guns are used, again to create a modernised version of the old play. The guns represent the swords used by the people in the sixteenth century, and they are referred to as swords by the actors, put up thy swords. Religion is one of the main themes in the play, and Luhrmann uses many powerful images to show this in the opening title scene. Two statues of Jesus are filmed round about either side of the city. The statues are opposite each other with their faces facing inwards, as if looking over the people of Verona and keeping guard. Also the Christian crucifix is used to replace some of the Ts in the scripture which occasionally flash between the montage of images of police, violent riots and arrests; the scripture is repeating the important parts of the sonnet that opens the play. Cinematography is used to great effect in the opening scene. Zooming and panning left and right all help to create the effect of disorder and chaos. Before the title of the movie is actually shown there is a montage of images; each clip lasts only for a split second. Each clip is taken from the movie to show the audience that it isnt an old fashioned soppy love story, but a violent, tragic blockbuster. Using the scenes of gun fights and violence the montage really creates an adrenalin rush. The music and the backing track for the title scene really goes with the visual picture on the screen. Fast tempo gets the blood pumping and again it helps to cause chaos. It has real power as it builds up towards the end of the title scene; during the montage of images it speeds up and the power of it envelops you. Then finally we see the title of the movie and the music stops after a few seconds after the title falls into view and the audience is left in silence. In conclusion, considering all the areas of the title scene, Baz Luhrmann has successfully given birth to a fantastic opening to Romeo and Juliet. The title scene underlines key aspects of the sonnet which opens the play, to help the people in the audience who dont understand Shakespeare and even the ones who do. He introduces the principle characters, again to stop the audience from getting confused. The use of exciting images, such as the gun and the images of police and violence makes certain people in the audience stay and not walk out because they may believe it to be boring; many teenagers would believe Shakespeare to be boring. The opening scene had a very strong effect on me personally. It really made me want to see the movie again, even though I had already seen it about three times. The scene gripped me and not many title scenes have done that to me. Baz Luhrmanns version of Romeo and Juliet was a complete success.

Women in Shakespeares Much Ado About Nothing and Taming of the Shrew E

During the early modern period, despite Queen Elizabeth’s powerful rule in the mid-sixteenth century, women in England had very few social, economic, and legal rights. According to the British system of coverture, a married man and wife became one person under the law, thus, â€Å"all the legal rights and responsibilities a woman had when she was single transferred to her husband upon marriage† (McBride-Stetson 189). Additionally, once married, the entirety of a woman’s property and wages came under the husband’s control; thus, in essence, women became the responsibility and property of their husbands (McBride-Stetson 189). Shakespeare, through his writings, illustrates the early modern period’s obsession with maintaining the legal subordination of women through marriage. Shakespeare’s leading lady in The Taming of the Shrew severely contrasts her obedient and demure sister and, in doing so, transcends the gender roles appropriated to her and , thus, must be tamed. In contrast, Much Ado About Nothing’s Hero plays the role of the ideal early modern woman until the nature of her chastity comes into question. Despite the fundamental differences between the characters of these two women, the financial and object-based language used to describe women as well as the institution of marriage in The Taming of the Shrew and Much Ado About Nothing demonstrate the early modern period’s view of women as pieces of property. The play introduces Petruccio as Katherine’s potential suitor before Petruccio, in fact, meets Katherine; however, Petruccio asserts, â€Å"I have thrust myself into this maze/ Happily to wive and thrive as I may† (1.2.52-53). Interestingly, Petruccio lists â€Å"wiving† as his first goal, followed by â€Å"thriving.† In a sense, the ... ...r to that of property and subject to male control. Clearly, the study of these plays serve as prime examples in demonstrating the effect of British common law during the early modern period as well as depicting the society’s anxieties in regards to maintaining the ultimate upper-hand in regards to women’s rights, or, lack thereof. Although Hero is, for the most part, painted as a virtuous character throughout Much Ado About Nothing, the question of her virtue is not only known to be a false-accusation to the audience, but her chastity is quickly restored at the end of the play. Likewise, Petruccio is able to remedy Katherine’s shrewish behavior into that of a young lady. Clearly, the plots of these plays as well as the repeated associations between women and one’s property overtly demonstrate a societal desire to maintain a sense of power and domination over women.

The Pilgrim’s Progress

If there is one book that tops the list of most translated books, surprisingly even more than the Bible, it is The Pilgrim’s Progress by John Bunyan, a famous religious writer in the English language. Bunyan is said to have a minimal proper education and a modest background, probably the reason for his simple, narrative, allegorical English writing style. It is also assumed that his learning of the English language may have come from his readings of the Bible since some parts of his book are being compared to the latter. He is regarded as a religious man who was put in jail for preaching without properly obtaining a license for such act. It was during his second time of imprisonment that the book, The Pilgrim’s Progress, materialized. The complete title of his book is The Pilgrim's Progress from this World to that which is to come. The first part was published in 1678 and the second part was in 1684. The first part of story is about a man named Christian who leaves his home upon reading in the book that he is holding that his house will burn down, but his family thinks he has gone mad. A man named Evangelist instead advised him to start his journey, passing from one mysterious place to another in search of redemption in the Celestial City. The second part engages his wife, the inspired Christiana, and their children following the same journey that he takes. The Pilgrim’s Progress is an intense Christian writing that has influenced generations, and making it as one of the Christian books in English widely read by both the young and adult readers, particularly for Christians who are taking the journey to achieve spirituality against the temptations of life. It is considered to be one of the greatest writings of English literature, and in that it has released more than one hundred copies in translated languages. II. Body A. Themes of the Poem 1. Major Themes a. Path to Salvation The philosophy of the story is that people do not reach heaven by practicing their religion and maintaining the good nature of one’s character, but rather they are particularly chosen by God to enter the gates of Heaven. However, a closer reading of the text also proves that a true believer must show that he is willing to face anything – obstacles or difficulties along the way – to achieve salvation, because even if chosen by God, he is not excused from worldly temptations around him. He is continuously tried everyday of his life to prove his devotion to Him. In real life, especially to the Catholic religion, this is not the case though. Catholics believe that to achieve salvation and witness Heaven one must be good to oneself, to other people, and repent for one’s sins aside from the fact that one must hold on to that religion by heart. Salvation or God, for that matter, do not choose people who will experience eternal gratification. Instead it is the people themselves who choose themselves to lead a life into the goodness of God. And through this, God opens his heart to those who believe in him and may eventually enter the gates of heaven. b. Faith over Family Since this is a Christian book, the reader may attempt to question if the actions of the protagonist Christian are ethically correct – choosing to pursue the path to salvation over staying with his family. The argument lies whether one should pursue what he thinks is right to his religious faith against his social responsibility of being a father to his family. Isn’t choosing social responsibility also ethically correct because it’s for a collective good? But as for the Catholics, we are also expected to take God first above all else as stated in the Ten Commandments. Therefore, the story takes its readers on a tug of war between faith and family significance. c. Lessons from Seeking Travel Journey has always been a wonderful experience for any person. And in this book, Bunyan clearly presents to us the relevance of finding oneself and growing within this journey that one seeks. Life may be rough because one learns from his mistakes as he goes through that journey, but these difficulties prepare him to be a worthy person to the gates of Heaven. He becomes not only a traveler but a pilgrim who seeks to grow spiritually. Christian here is described as a pilgrim who takes his mistakes as lessons and eventually learns from the experience so as not to commit the same mistakes again. Bunyan also points out that what makes a pilgrim different from a plain traveler is the understanding of the whole experience of journey. Our life today is already considered a personal journey towards self discovery. We are tested everyday as to how much faith we can keep inside of us against worldly temptations. However, with the current states of mind of different people, not everybody takes home a nugget of lesson and learn from it. Some people let themselves fall prey into the pitfalls of human weakness and be immersed in the world of sin. d. Significance of Reading The book emphasizes throughout the whole story why reading the Bible is significant in any Christian life. Like Christian’s readings, reading the Bible is one of the keys to achieving happiness and salvation because it shows us the ways to enter Heaven. Take for example the part where Christian is crying while holding a book firmly in his hands and finds out a fearful revelation that leads him to seeking God. That book is the Bible, revealing to him the pains and truths about life. Reading is not only acquiring knowledge. To read a book is to understand deeply what it says and apply it in our daily lives. To read the Bible is to be one with the words of God and to accept Him in our lives. e. Importance of Social Interaction If the first part of the books offers pilgrimage as an individual activity of Christian, the second part shows Christian’s wife, Christiana, who welcomes her own pilgrimage as a social activity, where more people get involved in the journey to salvation. It is Christiana’s strength as a socially active person that makes her pilgrimage a more productive one than Christian’s journey, because the former brings forth a communal force towards enlightenment. The story awakens in us the need for other people to share in our discovery for true salvation and how it makes it easier for all of us to closely work together in achieving happiness. 2. Minor Themes Bunyan also plays with some minor themes such as the value of suffering in one’s life, the perseverance required to an individual to win the pursuit to happiness and salvation, spirituality over material interests, and that only few could make it to the gates of Heaven. Most of all, it reminds us that as long as we keep our faith in God, his grace is sufficient enough to help us make it through the difficult journey in life. B. Comparison to the Bible Much has been discussed about the implications of the writings in the Bible with Bunyan’s The Pilgrim’s Progress. Critics say the book is similar to the Bible with regard to its subjects, linguistic styles and techniques, symbolism or imagery as presented in the style and form of the Bible. For one, his English language is said to be the English of the Bible that one already sees all phrases as a natural expression or means of his own thoughts. He is relating the existing observation of a biblical approach in his book. He stands up to his use of allegory by requesting to look into to the patterns in the Bible. However, the book extends the significance of still writing religious texts in an artistic language: â€Å"Solidity indeed becomes the pen Of him that writeth things divine to men,† (Bunyan 4) Plus, he argues specifically about his use of allegory: But must I needs want solidness, because By metaphors I speak; was not God's laws, His gospel-laws in older time held forth By types, shadows and metaphors? Yet loth Will any sober man be to find fault With them, lest he be found for to assault The highest wisdom. † (Bunyan 4) He validates the belief that the Bible has become his model in writing since the text comes from God, the absolute power of knowledge. Another similarity that can be derived between the two texts is seen in this statement by Christian, â€Å"I sink in deep waters, the billows go over my head, all his waves go over me, Selah†¦Ã¢â‚¬  (Bunyan 126). This quotation is adapted from Psalm 42:7, â€Å"He has sent waves of sorrow over my soul†, and Psalm. 9: 2, â€Å"I am sinking in deep mud, and there is no solid ground; I am out in deep water, and the waves are about to drown me. † (Good News Bible) It validates the argument that Bunyan knows his Bible very well, so as not be to be mistaken as accidental quotes. More is to be said about the relating qualities of Bunyan’s book with the Bible, it’s as if the words of the Bible are encrypted in his head, obviously making him als o the character in the pilgrimage – journeying, making mistakes, and learning from it until he achieves salvation. But far more important than anything else is the shared theme of Bunyan’s book and the Bible – to reveal the truth about the gates to salvation and eternal happiness. III. Conclusion While it has been suggested also that several other books may have been used as sources in The Pilgrim’s Progress, it is however clear that the book’s masterpiece is due to Bunyan’s creativeness and extensive knowledge of the words of the Bible. The subject of human life being a spiritual pilgrimage that each person has to pursue may have long been a subject for many other literary writings, but Bunyan’s wit and inventiveness makes the book as notable as the Bible. The book expresses a somber, deep, and serious tone all throughout the story in its vision of man’s journey to the gates of Heaven. The trials that these pilgrims have to face are rather traumatic but overwhelming. These obstacles are dealt with great patience and perseverance The two parts of the book are concentrated and drenched on the philosophical idea of puritanical salvation and the ultimate quest for eternal happiness. Ideas and themes presented are far more essential than the plot or the actions within the story. Its allegorical features make it a point for the reader to instill in his life the values that are shared, to understand the story rather than just merely reading it, and to live by it to attain the gratification of seeing the gates of Heaven open on him. And the realistic account, closer-to-life style brings weight to the inspiring reflections in the book. Like most of the writings of John Bunyan, his themes offer us spiritual guides, notes on personal awakenings from a dark past, answering the call to your personal or social duties, and the goodness we achieve from God’s graces. Among his many writings include The Holy War, Grace Abounding to the Chief of Sinners, and The Life and Death of Mr. Badman.

Brand sense Essay

In measuring the Brand Experience of the target segment, companies focus on the response and understanding of their customers and their reactions on the part of the particular five senses while handling the brand in question. Further, this array of experiences of the customer reveals the perception of the user extending the issue to question the self; about the identity or for using a certain brand, what image the customer gets about the self. Speaking strictly, who am I? This is a kind question that seeks the image or the perceived image of the person; thus, the personality. Relating the perceived image of the user and the brand in use; Brand Personality of the brand can be derived. In this entire process the essence of a brand can be identified by using different senses for different kinds of brand with need and experience of different customers, the employees involved with the brand and the particular target segments. To make a cross-section of this marketing idea; the unique presentation of the senses and the allied questions to the brand, can be observed in the brand sensory wheel that segregates the divisions of the total composition of the senses (Brand Sense, 2001). Source: Harvest Consulting Group LLC. The discovery of the sensory approach has enabled companies to unfold the essence of the current service and the possibilities of the future avenues. Author has logisised this that it will enrich the brand loyalty and makes the existing relationship deeper. Behind this happening, the five senses can play a crucial role. To know the fate of a brand conducting the sensory audit is a vital step to forecast the brand’s multiplication power on its sensory touch point. Ascertaining the brand’s stimuli, enhancement, and bonding capabilities, decides the execution of the above knowledge. The essence of this approach is the simple fundamental of including more senses to make the brand base stronger. We also follow this while evaluating the brand and its surroundings too. To explain, a visual encounter of Starbucks retail follows the suite bellow: Sight: Brand logo on building, cups, and bags Sight/Sound: Uniform and customer approach Sight/Sound/Touch: Interior aesthetics (sofa, colors, wall paper, music) Smell/Taste: Distinct aroma of freshly ground coffee This process also unveils the concept of smashability factor, which measures the strength of an individual sense for a brand and hoe much impact it can give. A real-time example of the application of the auditory sense reflects from the recent transformation of the Cadillac brand. For the hard penetration of the European and Japanese car makers into the American luxury car segment, Cadillac Source: brand papers. had to bear the burn of declining sales figure during late 80s and early 90s. To retrieve the brand from the grip of the downward graph, the same has been assessed, disassembled, reassembled, and re-positioned by late 90s. To do so, the brand invested in molecule analysis to create a new meaning to its design and market preference. This entire process has remodelled the brand from its â€Å"grandpa drove into a fast, sexy, and desirable product† concept to the recent Caddy commercial with Led Zeppelin playing â€Å"been a long time† that blaring out from the speaker (Brand papers, 2009). the innovation of the sensory branding has opened a plethora of concepts to associate the brand with the target group and it has no end to create feel factors. This is because, the central theme of this process is entirely depending on the nature, which again is the adobe of the man kind. Reference Brand Sense.(2001). Building Brands with Sensory Experiences. New York: Harvest Consulting Group LLC. Brand papers. (2009). Sensory Approach. Retrieved March 14, 2009, from http://images. google. com/imgres? imgurl=http://www. brandchannel. com/images/papers/272_gm_flagship_cl. gif&imgrefurl=http://www. brandchannel. com/papers_review. asp%3Fsp_id%3D680&usg=__eiohIvWqTVwC7vNmelzj2n_t4JQ=&h=315&w=400&sz=52&hl=en&start=14&um=1&tbnid=Ny3PU6pNRmcVVM:&tbnh=98&tbnw=124&prev=/images%3Fq%3Dbrand%2Bsense%252BMartin%2BLindstrom%26ndsp%3D20%26hl%3Den%26sa%3DG%26um%3D1 Lindstrom, M. (2005). Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Simon & Schuster Adult Publishing Group. Additional Reading Johnson, L. and Learned, A. (2004). Don’t think pink: what really makes women buy–and how to increase your share of this crucial market. AMACOM Div American Mgmt Assn. Ornbo, J. ; Sneppen, C. and Wurtz, P. F. (2008). Experience-Based Communication (illustrated). Springer.

How Mark Antony manipulates the crowd after the death of Caesar Essay Example

How Mark Antony manipulates the crowd after the death of Caesar Essay Example How Mark Antony manipulates the crowd after the death of Caesar Essay How Mark Antony manipulates the crowd after the death of Caesar Essay Julius Caesar the Roman tragedy was written by the famous English playwright William Shakespeare in the year of 1599. The play is based on factual events, such as the assassination of Julius Caesar, the Roman dictator. Although Julius Caesar is set in Rome over 2000 years ago it explores themes such as ambition, greed, superstition, revenge, assassination and the universal theme of politics most of which are relevant to the present day and Shakespeares own time, the Elizabethan era. Julius Caesar was assassinated; the link to the Elizabethan era for this would be that several plots to kill Queen Elizabeth I were carried out. The link to our own time in this instance is the assassination of JFK president of the United States of America. In all three scenarios the conspiracies were set against extremely powerful people who were in leading roles during their lives. It is because of these links that the play Julius Caesar appealed to the people in Shakespeares time. Shakespeares Globe theatre kept the audience engaged and produced plays that were relevant to them. The people of the Elizabethan era were superstitious people, subsequently Shakespeare wrote his plays with elements of superstition in them e.g. ghosts spirits. In his play Tempest he has numerous spirits. In Macbeth Macbeth kills the king and then later dies a horrible death himself. We know that the people of the Elizabethan era believed in the divine order which means that they believed kings or queens were appointed by god and therefore only god could remove them from the seat of power. Consequently if anyone tries to remove them they will die horrible deaths. Shakespeare wrote for three audiences: the plebeians in the play, the Elizabethan audience and the contemporary audience. However the Elizabethan audience was the main audience partly because there were a lot more of them than the other audiences and partly because Shakespeares globe theatre relied mostly on their reactions to make the plays seem more realistic and exciting. The Elizabethan audience would throw orange peels and the like at the actors if the actors were acting a part of the play that they did not like, mostly the Elizabethan audience would react in this way when the part of the play would go against their belief for instance the killing of Julius Caesar. Even though the play is named after him, Julius Caesar is by no means the main character because most of the play is based on events after his death. The monarch was replaced by the republic four hundred years prior to the events of the play, when the king of Rome had been removed. From then onwards the senate had led Rome. At the beginning of Julius Caesar Caesar has become so powerful that he himself controls the senate. It seems the senate will declare him king before long. The republicans are appalled because the senate which they are particularly proud of is being destroyed. The senate is a system of government with a very precise and sensible balance of power, not unlike the parliament we have today. With anticipation of Caesar becoming king a band of conspirators including Caesars close friend Marcus Brutus decide to kill him. Antony another great friend of Caesars is enraged at Caesars death and is determined to get revenge no matter what the cost. Domestic fury and fierce civil Strife shall cumber all the parts of Italy. He wants civil war to spread throughout the whole of Italy, and shows Antonys desire for revenge has no limits because he will effectively destroy a country in order to get vengeance. Furthermore Antony mentions Ate With Ate by his side, come hot from hell. Ate is the goddess of vengeance, disorder and mischief. Therefore, in mentioning her one can speculate how far Antony will go in order to get revenge. Antony plans to manipulate the plebeians into rising in mutiny to enable him to get revenge. Blood and destruction shall be so in use. Antony says that blood and destruction will be ordinary events. Blood and destruction are barbaric events and if they are to become normal events then there is no doubt in the fact Antony must mean to bring about mass carnage and war. The time following the death of Caesar is full of carnage and disorder as the republicans -including the conspirators- and Caesars supporters struggle for power. One can ask many questions: is there a form of government that the ordinary people are better off? There are really two forms of government dictatorship and the republic. Dictatorship may lead to the dictator becoming a ruthless tyrant due to the fact of having lots of power at their disposal. The republic however has a major disadvantage as well because it is understood that in a republic people are elected to represent the public, but the people who are elected to represent the public [senators] may not put forwards what the public may want them to but rather do something else to suit their own needs and desires. Other questions such as who would be queen Elizabeth I successor as she had no children of her own. The link to the play in this is that Caesar never had any children but he chose somebody else as his successor. The contemporary relevance of this is that in some countries that are lead in dictatorship e.g. in Saudi Arabia the king chooses a successor to take over after they cease to exist. This can also be relevant to countries that have a parliament but also have a monarchy e.g. England, someone else has to take the place of the monarch after the king or queen die. At Caesars funeral Brutus allows Antony to give a speech after delivering one himself despite Cassius warning. Brutus starts his speech with, Romans, countrymen and lovers. This shows that he is on the same side as the plebeians. Furthermore he speaks in prose on the basis that if he speaks on the level of speech the plebeians speak on they will accept him as one of their own. Not that I loved Caesar less, but I loved Rome more. Brutus is stating that he loves Rome more than he loved Caesar and is highlighting the fact that he is patriotic. In addition he uses balanced sentences throughout his speech for example, as he was valiant I honour him. Brutus appeals to reason and uses balanced sentences as a tool to justify his actions and consequently makes them seem much nobler and more sacrifice like. At the conclusion of his speech Brutus is certain he has won over the crowd. When a plebeian says, Let him be Caesar. This highlights how Brutus has managed to get the plebeians on to his side. Dr Stanley wells says regarding Brutus letting Antony speak second that Brutus makes his mistake by telling Antony to speak second and what he should have really done was let Antony speak first so he knew what he was up against. I disagree with Dr Stanley wells on his opinion that Brutus should let Antony speak first so as to know what he was dealing with because firstly I think that Brutus should not have let Antony speak at all because he never had any concrete proof that Antony was on his side. I further disagree with Dr Stanley wells on the same point when he says as to know what he was up against because Brutus being honourable never suspected that Antony would act against him therefore he would not feel the need to let Antony speak second to find out what he was up against. Antony speaks directly after Brutus and has a difficult task him as he speaks to a hostile crowd outside the Roman parliament where Caesar was stabbed to death. The crowd is hostile because Brutus has spoken to them justifying the killing of Caesar and being fickle they were thoroughly on his side. Before Antony even speaks one of the plebeians says Twere best he speak no harm of Brutus here. This shows that the plebeians are hostile but prepared to listen. However Antony has the crowds attention because Brutus tells them to listen to him [Antony]. Secondly Antony enters carrying Caesars body which is used as a dramatic device which enables Antony to capture everyones attention. Antony begins his speech by saying, Friends, Romans, countrymen. He uses flattery to soothe the hostile crowd and to get them on his side. Antony also uses Caesars corpse as a plea for sympathy, which makes the plebeians feel sympathetic towards him. Antony uses the word honourable which is Brutuss best attribute, he was faithful and just to me, but Brutus says he was ambitious, And Brutus is an honourable man. Antony uses the word honourable describing Brutus after giving reason that Caesar was not ambitious. When the poor have cried Caesar hath wept; ambition should be made out of sterner stuff. Yet Brutus says he was ambitious, and Brutus is an honourable man. Antony uses repetition of the word honourable and taints Brutuss greatest attribute. In addition Antony involves the plebeians when he says that when the poor have cried Caesar has wept, Antony says this to make Caesar appear not to be ambitious but also to make the plebeians feel pity for Caesar and dislike his killers. After each stage of using the word honourable Antony manipulates the crowd. Antony uses rhetorical questions which state Caesar was not ambitious after giving reason to believe Caesar was not ambitious. Was this ambition? Antony successfully manipulates the plebeians in to thinking Caesar has been wronged. If thou consider rightly of the matter, Caesar has had great wrong. Antony uses sarcasm when he says honourable because really he is saying they are dishonourable, because the word honourable does not fit in with murderers. Antony gives four reasons as evidence when showing the plebeians Caesar was not ambitious. Firstly he says that Caesar was his friend faithful and just to him. Secondly he mentions that Caesar has bought many captives home to Rome. Thirdly Antony says that when the poor have cried Caesar too has cried. Lastly he says that he presented Caesar with a kingly crown three times which Caesar turned down and refused. Antony uses these four reasons as evidence that Caesar was not ambitious because the things Caesar does in them do not match with the deeds an ambitious person would do but rather a kind, merciful and loving person. Antony deals with Caesars worst point his desire to become king by simply saying, I thrice presented him a kingly crown, which he did thrice refuse. Antony is saying if Caesar wanted to become king he would surely have accepted the crown I offered him, and I did not only offer him the crown once, I offered it to him three times which Caesar refused. After Antony says he offered the crown and Caesar turned it down he uses a rhetorical question. Was this ambition? The rhetorical question gives the plebeians a moment to absorb what Antony has said, it gives them an opportunity to decide whether or not it was ambition. Furthermore Antony makes his point before asking the rhetorical question so what he said will be fresh in the plebeians head when they are given a chance in their minds to decide whether or not it was ambition. Antony mentions examples of Caesars noble and generous behaviour for example the fact that he freed many captives. He hath bought many captives home to Rome, whose ransom did the general coffers fill. Antony uses this example of Caesars generous behaviour to force the plebeians to revise their opinion of Caesar. Antony mentions Caesars noble behaviour When the poor have cried, Caesar hath wept. Antony makes out that Caesar loved the people of Rome in order to make the plebeians view Caesar in good light. Antony then uses a dramatic pause to extend his hold over the crowd with the power of emotion, My heart is in the coffin there with Caesar, and I must pause till it come back to me. Furthermore, Antony uses the dramatic pause as a way to see by how much he has one the crowd but more importantly let the crowd absorb and reflect upon what he has said. Antony is rewarded for using the dramatic pause by a plebeian saying, Methinks there is much reason in his sayings. For Antony this is an indicator on how far he has manipulated the crowd. Antony uses Caesars will as a prop, But heres a parchment with the seal of Caesar; I found it in his closet tis his will. Antony uses the will as a delaying tactic to hold the crowds curiosity, the will is the climax of Antonys speech because it is when Antony mentions the will the plebeians become most interested. The will, the will! We will hear Caesars will! furthermore divine order is mentioned, And dip their napkins into his sacred blood. Antony is clever to play on the plebeians superstition because the Romans believed in divine order. Antony mentions the word sacred as a reference to divine order and reminds the plebeians of their belief in the fact that if they do not do something about the removal of a person appointed by god they will die horrible deaths. Antony tells the plebeians that he does not intend to read out the contents of the will. Which pardon me I do not mean to read. However he tells the enough about the will to make them determined to hear the whole of its contents. Tis a good thing you know not that you are his heirs. Furthermore Antony informs them of how they should react when they hear the will. It will inflame you, it will make you mad. When the plebeians demand that Antony read out the will it gives him a chance to further his hold over them. And let me show you him that made the will. Antony then goes on to ask Shall I descend?, will you give me leave? Antony makes the plebeians think they are controlling him and the situation by asking their permission to descend. When the plebeians give him permission to descend Antony brings himself physically to their level unlike Brutus who used a different tactic namely speaking in prose. Once Antony has descended to the level of the plebeians he proceeds to say, If you have tears prepare to shed them now. Again here Antony gives the commoners ideas of what they should do and what he expects from them. Antony lies when he pretends to know who made which cut on Caesars cloak he does this to make the scene more dramatic, the murder more gruesome and the conspirators more treacherous. Look, in this place ran Cassius dagger through: see what a rent the envious Casca made. Antony mentions how close Brutus was to Caesar, For Brutus as you know was Caesars angel. This was the unkindest cut of all, for when the noble Caesar saw him stab, in gratitude more strong than traitors arms. Antony describes the closeness between Brutus and Caesar to highlight how dire the level of treachery was. Antony uses positive adjectives to describe Caesar saying he was a good man. Quite vanquishd him: then burst open his mighty heart. Antony counteracts what Brutus says [in balanced sentences] about the killing of Caesar being more an elegant sacrifice than cold blooded murder. Here, is himself, marrd, as you see with traitors. Antony says that the conspirators mutilated and disfigured Caesar and consequently rejoiced in the act of killing him. Antony finally destroys Brutuss most valued attribute [honour], I fear I wrong the honourable men whose daggers have stabbd Caesar, I do fear it. After Antony says this the plebeians realise that Brutus and his fellow conspirators are not honourable men. They were traitors, honourable men! In saying this Antony effectively stripped Brutus of his greatest attribute. Antony uses flattery while bringing about the subject of mutiny Good friends, sweet friends, let me not stir you up to a sudden flood of mutiny. Antony then goes on to say They are wise and honourable. Antony is being sarcastic because he already knows that the plebeians think badly of the conspirators, Let not a traitor live. Antony makes out that he is not an orator and is not good at giving speeches. For I neither have wit, nor words, nor worth, Action, nor utterance, nor the power of speech. I am no orator as Brutus is, but you all know me as a plain blunt man. Antony is trying to make himself seem plain and simple while at the same time by saying Brutus is the orator and therefore he is the manipulative one. Antony makes out that he is simple in order to give his words more standing. Furthermore if he was to make out he was clever and good at delivering speeches then the plebeians might not trust him because they might suspect him of trying to manipulate them. Antony points out that Brutus is the orator and he himself is a simple man. Antony says Brutus will try and manipulate you in to doing his will but he himself is again feeding ideas of mutiny to the plebeians. But were I Brutus, and Brutus Antony there were an Antony would ruffle up your spirits and put a tongue in every wound of Caesar that should move the stones of Rome to rise and mutiny. After using Caesars will as a delaying tactic Antony finally reveals the contents in a final effort to make the plebeians riot with maximum possible intensity. To every several man, seventy-five drachmas. In that time seventy-five drachmas would be quite a lot of money to a commoner as a result the plebeians would be overwhelmed with gratitude and would want to avenge Caesars death straight away with renewed intensity. However Antony increases the intensity and the sense of gratitude by further adding, He hath left you all his walks Antony mentions a few things like private arbours and newly planted orchards then he says He hath left them to you and your heirs forever. Antony uses the body of Caesar to move the citizens Come, away, away! Well burn his body in the holy place. The citizens move to cremate Caesar but in going they are up and running ready to mutiny And with the brands of fire burn the traitors houses. This highlights Antonys success in manipulating the crowd. While standing over Caesars corpse Antony said, Cry havoc and lets slip the dogs of war. This is just what Antony has achieved. One can say the plebeians are like sheep when one moves they all move. Antony was successful in manipulating the crowd because he appealed to emotion which is very powerful and can if applied correctly make people believe and follow you rather quickly. In addition, Antony uses a dramatic pause, dramatic device [Caesars corpse], delaying tactic when mentioning Caesars will to keep the plebeians attention and he makes out that he is not an orator consequently giving his words credibility and makes them seem like they have come straight from his heart. Antony was successful because he uses a variety of language techniques ranging from repetition to the use of rhetorical questions. It helped Antony that Brutus appealed to the reason of the crowd which in contrast to emotion is weak. Furthermore it further helps Antony that Brutus decides to speak first so then Antony knew what he is up against and how best to counteract what Brutus had said. Julius Caesar is relevant today for many reasons one of them is that like Antony many of the politicians these days manipulate people. Take Tony Blair and George Bush for example they used repetition when talking about weapons of mass destruction and saying they were going to help the civilians of Iraq, while all the while just like Antony appealing to emotion to get their way. Antony is your typical politician, although the circumstances were different then and Antony had a different goal which was to make the plebeians riot the overall goal is exactly the same manipulating people in order to get their own way.

Witness report 3 Research Paper Example | Topics and Well Written Essays - 250 words

Witness report 3 - Research Paper Example This served as an encouragement to the audience because I told them that making a choice to surrender their life to Christ was the best way to enjoy His love and sacrifice. However, I made it clear I would not force them to make the choice, and they were free to make their decision when they were ready because God’s timing is the best timing. I told them that receiving Jesus Christ as their savior was a personal choice, and whoever chose to do so would marvel and share in the great love of our Father in heaven. They would suffer no more from worldly afflictions as they would see life from in a new perspective as a child of God (Westcott 2003, 64). Some of the listeners had their objections as they commented that they were not sure of love and freedom it would bring. My answer to them was that faith was what they needed as I quoted Hebrews 11:6. At the end of my witness, I asked for those interested in giving their to life to God to step forward and pray with me as they professed their acceptance of God’s love and will upon their lives. A few of them came, and we prayed together, and they accepted to live in the light of the word of

The role of play in the curriculm for young children with special Term Paper

The role of play in the curriculm for young children with special needs - Term Paper Example It is believed that such pedagogy enables young children to begin the process of early learning (Open University, 2009). During play, â€Å"children demonstrate improved verbal communications, high levels of social and interaction skills, creative use of play materials, imaginative and divergent thinking skills and problem-solving capabilities† (Wood, 2004, p. 21). Play offers many benefits. It engages the mind to actively imagine various scenarios for fun or for problem-solving. Babies and toddlers display play in motion and we observe that they do it to get to know their world – how things work, how people react, etc. They get to explore and discover things that otherwise they will not learn about if they do not actively engage in play. Free exploration is considered Heuristic play by Holland (2003). It is encouraged without adult intervention. Adults simply provide simple materials and allow the child to just be and let his imagination take off . â€Å"The child lea rns from observing directly what these objects will ‘do’ or ‘not do’, in sharp contrast to much of the ‘educational’ equipment which has a result predetermined by the design which has been devised by the adult maker (Holland, 2003, p. 142). Heuristic play will not only stimulate a child’s thinking, but it also develops his creativity as he will see in his mind endless possibilities in imaginatively transforming ordinary objects into various things with various functions. Play has value in all the developmental areas of children (Macintyre, 2003). Unwittingly, children delight in games that stimulate thinking. Such cognitive benefits extend to their real lives as they make decisions, compare and contrast things, use their imaginations and thinking critically and creatively. Play also engages the body. Certain games involve gross and fine motor coordination. It also helps to expend the stored energy within them, willing to be set free. Run ning around, jumping, tumbling and other physical activities help them be physically fit as well as release tension. Active play develops their muscles, agility, flexibility and endurance. It is the foundation of one’s potential for certain sports. Socially, play coaxes a shy child outside his shell. Play fosters the development of friendships. As children play with other children or adults, they get to know about how other people behave, think and feel. They also get to learn socially acceptable behavior like not hurting others and playing fair. Most importantly, they get to know themselves better- how they react to certain situations in the play setting. Vygotsky (1978) believed that children’s intellectual development is influenced more by social context than by individual experiences. His theory places a great deal of emphasis on effective social interaction. Bingham (2008) cites Vygotsky (1978) as he writes: â€Å"Play creates a zone of proximal development of th e child. In play the child always behaves beyond his average age, above his daily behavior; in play it is as though he were a head taller than himself." He defined the ZPD as the distance between a child’s independent problem-solving level and that obtained under adult guidance or in collaboration with more capable peers (Wertsch, 1985). A young learner’s exposure to peers, teachers and other adults and learning materials greatly influences his development. â€Å"Such cognitive apprenticeships are, of course, inherently reliant on a